Why does Pure Fishing need all this information?

The information assists in qualifying the best possible Dealers to resell Pure Fishing products. We also compile the information to further our understanding on how we, as a manufacturer, can most effectively support your success in representing, demonstrating and marketing Pure Fishing and Pure Fishing products. Additionally, the Hub database provides an up-to-date mechanism for powering our Dealer Locator, communicating price sheets, updates and other valuable information with Authorized Dealers.