How do I obtain my Authorization Pass Code?

Direct Dealer – Existing – From the Reseller Hub Registration Instructions email communication sent directly to you from Pure Fishing

Direct Dealer – New – From the Reseller Hub Registration Instructions email available from Pure Fishing or a Pure Fishing Sales Rep.

Distributor - From the Hub Registration Instructions email or snail mail communication sent to you from your Pure Fishing Sales Rep.

Indirect Dealer - From your Authorized Pure Fishing Distributor. You only need to complete the Authorization process ONCE with Pure Fishing to be eligible to purchase from any Authorized Pure Fishing Distributor. You do not need to register with a code from each Distributor.